My cousin moved to London 10 years ago. She’d been working in a woman’s clothing store and wanted to branch out on her own. She was very talented as a dress designer and had met many other young designers through the store she worked at. She rented a building in London and turned it into a small boutique. Her boutique carried a variety of women’s clothing and fashion accessories. Most of them were one-of-a-kind pieces that she or her designer friends had created. She hired an interior designer to help her set up the store with a very modern feel. She also hired a graphic designer in london to help her create the right signage, logo and corporate identity. After everything was finished, she had a grand opening for close friends, family and former clients. Her grand opening got so much attention, that it was written about in the local paper and on several internet sites.